Saroma brand organic products launched

M/s Purni Enterprises, Konthoujam, launched a range of organic agro-based products under its Saroma Brand at a function held at the MTI Hub Conference Hall of the IT Park, Mantripukhri.
The launching ceremony was graced by MLA Thokchom Radheshyam Singh as Chief Guest, while MLA Sapam Ranjan Singh presided over the function.
The newly introduced products include Hanggam Thao (mustard oil), ginger powder, chilli powder and other agro-based items. Speaking on the occasion, Proprietor Purnima Thokchom stated that the Saroma Brand was launched with the objective of delivering quality organic products directly to consumers by reducing the role of intermediaries in the supply chain.
She informed that the products, particularly mustard oil and other initial offerings, are prepared using locally sourced raw materials and processed under hygienic conditions to ensure safety and quality. She noted that despite the availability of abundant natural resources in Manipur, limited local production and value addition have led to continued dependence on external markets.
Purnima Thokchom further stated that the initiative aims to strengthen the local economy by creating livelihood opportunities for farmers and unemployed youths. In its initial phase, the enterprise has provided employment to Internally Displaced Persons residing in relief camps and to women without stable sources of income.
She added that additional agro-based products would be introduced under the Saroma Brand in the near future with a focus on expanding employment generation and promoting economic growth within the state.