Performax Powers John Abraham’s Northeast United FC

Performax, the sportswear brand by Reliance Trends is the official kit partner of Northeast United FC in the second edition of the Indian Soccer League.
Northeast United is an Indian Super League football club based in Guwahati, Assam. The team is owned and operated by JA Football Pvt. Ltd and Bollywood actor John Abraham. The club claims to represent the eight states of North East India- Assam, Nagaland, Manipur, Meghalaya, Sikkim, Arunachal Pradesh, Tripura, and Mizoram.
Performax will be the exclusive brand to retail the official fan and player merchandise across 15 relevant Reliance Trends stores in North East India and other parts of the country.
 “Northeast United ignites a passion for soccer, deep in my heart and for all the soccer lovers across North East. In brand Performax, we have found a partner that is equally passionate about building the sport in the country. The product that goes into making Performax is just brilliant,” actor John Abraham, who is the owner of Northeast united FC.

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