By: Kaustov Kashyap
The fascinating world of management attracts students from all fields, including science, commerce, and humanities.
Most MBA students have degrees not only in business and economics, but also in science, technology, finance, media, consulting, and even the military. The MBA degree provides specialisation to enable students to obtain in-depth knowledge and expertise in several business fields. It is no surprise that management specialisations are becoming broader and more extensive by the year, with over 30 streams accessible in India. Specialisation prospects shift over time as the business domain diversifies and changes colours. What was incredibly relevant a few years ago may not be so in a few years. So, instead of taking the easy or safe route, why not try something new and interesting, yet rewarding. Let’s take a look at six rising MBA specialisations that have a lot of potential in the future.
Communication Management:- Marketing and communications is a discipline that combines interpersonal skills, communication, analytical thinking, and creativity. An MBA in Communication Management can prepare you to make your mark in any communication-related career, including advertising, brand communication, public relations, media and entertainment management, marketing, and digital marketing.
This course will equip you to manage strategic marketing and communications in an organisation, with a particular emphasis on studying brand management, marketing research and analytics, digital communications management, advertising, media management, corporate communications, and more.
Mudra Institute of Communication Arts, Ahmedabad (MICA), Symbiosis Institute of Media and Communication, Pune and Bangalore, Welingkar Institute of Management Development & Research, Mumbai are few of the institutes that offer an MBA in Communication Management or Media Management
After successful completion of the course, one can work as a Brand Manager, Copywriter, Media Marketing Professional, Creative Director, Social Media Manager, Content Marketing Manager, Public Relations Professional, Advertising Professional, Digital Marketing Manager, Marketing Communications Manager, Sales Manager, Corporate Communications Manager, Marketing Analyst, Market Researcher, and many other positions.
Fashion and Luxury Brand Management: – With the worldwide market for fashion and luxury companies developing, there is a high demand for individuals who understand the management, tradition, and culture of luxury and fashion goods and services. Individuals with high levels of originality and creativity, as well as talents in media, product design, brand experience, and service development, are in high demand in the global fashion and luxury brands sectors. Newer brands are searching for unique marketing initiatives to help them establish their brands and compete with existing ones. The older brands want to expand into additional areas outside of their established sectors.
A number of institutes in such as Indian Institute of Management (IIM), Ahmedabad, P Jain Institute of Management & Research, Mumbai, Pearl Academy of Fashion, New Delhi provide Fashion and global luxury brand management degrees in India.
After completing this course, you will be qualified to work as a product manager, branding and marketing consultant, visual merchandiser, communication and public relations managers, marketing managers and fashion retail manager for luxury brands.
Aviation Management:- The Indian aviation industry has risen by leaps and bounds in recent years and is predicted to develop at a compound rate of 24% in the coming years. With over 350 airports being built in India, there is a high demand for aviation management and airline enterprise management expertise. Aviation management is all about applying management principles to ensure the smooth and safe functioning of airlines and airports.
Some institutes and universities that offer management courses in aviation are Faculty of Management Studies, Delhi, Indian Institute of Management (IIM), Calcutta and Indore, CMS Business School, Bangalore, Dr DY Patil University, Navi Mumbai, Indian Institute of Knowledge Management, Chennai, University of Petroleum and Energy Studies (UPES), Dehradun and Hindustan Institute of Technology and Science, Chennai to name a few.
With an MBA in Aviation, you can work in Aerospace, Aviation Fuel Companies, Regulatory Authorities, National and International Airlines, National and International Airports, Air Cargo Operators, Allied Aviation Service Providers, and other industries. You can work in aviation as an Airport Manager, Ground Crew, Operations Manager, Air Traffic Control Manager, Aviation Instructor, Air Cargo Dispatch Manager, Air Transport Manager, and so on.
Sustainable Development Management:- The atrocities committed on our planet as a result of increased urbanisation and growth need the incorporation of sustainable development. Sustainable development is one that serves the requirements of the present without jeopardising future generations’ ability to satisfy their own needs.
Sustainability management used to involve only adhering to government rules and regulations, but its scope has expanded significantly in recent years. A sustainability manager must now contribute to major business choices based on long-term business goals that include social effect. An MBA in Sustainability Management focuses on environmental safety, industrial equipment management and its environmental impact and compliance, corporate ethics, CSR, and long-term sustainability of company processes.
Indian Institute of Management (IIM), Lucknow, NITIE, Mumbai, Xavier School of Sustainability, Odisha, Tata Institute of Social Sciences, Mumbai, The Energy and Resource Institute (TERI), Delhi are few institutes that offer this course.
Students can find work in a wide range of industries. Though sustainability as a basic business concept is still in its early stages in India, it is certain to become ingrained in the DNA of every global corporation very soon. People with science or technical backgrounds should be more interested in it. Ecologist, Sustainable Development Manager, Environmental Manager, Energy manager, Nature Conservation office, Environmental Education Officer jobs are available in the private sector, international non-governmental organisations, and government departments.
Supply Chain Management:- Supply chain management is a collaborative way to get your company’s goods or services to consumers. It entails successfully managing the activities of sourcing or buying, distribution, warehousing, and inventory management. With expanding corporate globalisation, e-commerce innovation, and an abundance of product diversity, a surge in need for supply chain management expertise has emerged. Here, too, there is a greater emphasis on individualised content and services for clients.
Some colleges in India where one can study supply chain management include Symbiosis Institute of Management Studies, Pune, IIFT, Delhi, Amity University, Noida and SP Jain Institute of Management and Research, Mumbai
Supply chain management graduates have a strong employability potential because supply chain management is the next big thing in the Indian industrial system. You can expect a job in any industry that requires Supply Chain and Logistics knowledge, including retail, manufacturing, FMCG, healthcare, transportation and logistics, and even e-commerce.
(The author is a Founder & Director, Pragatee HR & Career Consultancy, Jorhat, Assam)
New & Promising MBA Specializations
By: Kaustov Kashyap