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HPCL launches Milcy campaign

by IT Web Admin
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Hindustan Petroleum Corp Ltd (HPCL), India’s largest lube marketer and base oil producer has launched a nation-wide campaign, aimed at owners, drivers, retailers and mechanics of diesel vehicles. This integrated outreach campaign will target nearly 50 tier I and tier II cities in 90 days.  The main aim of the campaign is to educate consumers on the benefits of the premium quality engine oils. The campaign consists of various educative engagement activities with people including a skit, games and quizzes.
“India is driven by diesel engines. Across the nation trucks, buses, LCV’s jeeps, tractors, cars etc. move people and goods. Due to the economical viability of diesel, there is growing demand for diesel engine vehicles. Globally there is a lot of research and innovation being conducted to increase efficiency of diesel engines. To enhance efficiency and improve performance, a good engine oil is important,” stated an HPCL official.
The HP Milcy range comprises technologically enhanced premium quality diesel engine oil known for its fast lubricating action for assured smoothness and high performance. With the enhance drain period, Milcy is a dependable companion for all class of diesel engines. The tag line for Milcy is Diesel engine ka dumdaar yaar. 
About HPCL: HPCL is a Government of India Enterprise with a Navratna Status, and a Forbes 2000 and Global Fortune 500 company. It had originally been incorporated as a company under the Indian Companies Act 1913. It is listed on the Bombay Stock exchange (BSE) and National Stock Exchange (NSE), India.
For the last 40 years and more, Hindustan Petroleum has meant different things to different people. For some it represents an abundant supply of Petrol and Diesel. For others it stands for the easy availability of LPG and lubricants. Thousands of others see in it an inexhaustible reservoir of Kerosene and other petroleum products for meeting their energy needs. For all of them HP signifies an ever- radiant source of energy. Energy, that is making a big difference to millions of lives.
HP is all set to unveil an exciting new phase in its growth with diversification into oil Exploration and Production, Power Generation, Renewable Energy ventures and much more.
Confident of Creating a Future full of Energy.

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