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Content marketing has less cost and more benefits

by Rinku Khumukcham
0 comment 3 minutes read

In this age of social media, content is called the king and there is no doubt about it. Today, OTT platforms and Youtube channels have left behind traditional cinema on the basis of rich content. Millions of people search the internet for new information every day and blogs fulfill this hunger for information to a great extent. That is why content marketing is gaining importance. Content marketing costs 62% less than traditional marketing, while getting three times more leads. Those who wish to popularize their brand should focus on content marketing. Content should be written in such a way that people like it and it is also of their use. Videos are being liked more than written posts. The videos are also watched by less educated people or those who do not understand the language. More than one billion hours of videos are watched on YouTube every day. At least short video clips should be posted by every blogger. Building your personal brand is also very important.
People who have established themselves as a brand on social media become influencers, on which companies like to spend thousands of rupees. Top social media influencers get the same importance as a movie star. Corporate companies spend lavishly on Influencers to improve their reputation. In return their sales increase. According to the Influencer Marketing Factory, there are about 50 million online creators in the world. Children, teenagers and youth are present in large numbers in this segment. In the year 2021, the value of the creator market was more than Rs 7.44 lakh crores. This army of creators has come into existence especially in the last ten years. Twitch started in the year 2021, when the foundation of the creator economy was laid. Platforms such as Fans Only, Twitch, Patreon and Substake offer creators the opportunity to earn from the subscription model, while also charging commissions ranging from 10 to 50% of their earnings.
A question that is often asked is what is the right size for a video or a post? Many people think that by posting long videos or writing long posts, they will get more response, which is not true. People don’t want to see or read posts longer than 5-10 seconds. That is, this is an era of snackable content, so focus should be on making it a lunch or dinner type content, so that people can read even big posts with pleasure. One solution to this problem is that bloggers should bring to the fore untold and unheard stories. They should offer the content that the traditional media never pays attention to. The human mind is deeply engrossed in stories. People remember the story and forget the information. That is, a blogger should try to tell the things in the form of a story or by connecting it to a story. By doing this, the readers of that post or blog will increase and you will get thousands or millions of likes on such posts on social media. There are 1.8 billion websites worldwide, of which over 600 million are blogs. Blogs can be on any subject and in any language. A blogger is the writer, editor, photographer and storyteller – all rolled into one.

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