Reels are a world of their own. It has become such a problem that it has become difficult to get out of its whirlpool even if one wants to. Today there is no topic left on which reels are not being made. It is surprising that reels are being made even to cure the addiction of reels. According to one figure, about 253 crore people watch reels daily. In India, most reels are made for Instagram.
With 327 million users, Instagram in India has become the world’s largest reels market. Whereas America comes second. According to a research, 61 percent of the country’s population uses internet media. This figure is expected to increase to 67 percent in the year 2025. According to a study by Kalaari Capital, there are 80 million professional content creators in India. The report of RedSeer study shows that smartphone users in the country use mobile phones for entertainment on an average for two and a half hours. In which more than 40 minutes is spent watching reels. In this also the largest number is of the young generation sometimes for her own entertainment and sometimes in the name of studies, she remains lost in the world of reels.
The craze for reels has increased to such an extent that even small children have fallen prey to it and have sacrificed their hunger, thirst, happiness and peace. Due to less outdoor activity of small children, mental health is also being adversely affected. If the situation continues to be like this, the day is not far when, like drug de-addiction centres, Internet media de-addiction centers will start opening in the country to get rid of the addiction of internet media. Cases of unwanted deaths due to reels are also increasing day by day.Are increasing. Most of them are school-college going youth. In order to make their reels look attractive, many times they get hit by a moving train. There is a lot of obscenity on Instagram. Which is having a very bad impact on the society. Not only this, accidents are increasing day by day due to the construction of reels on Delhi’s Signature Bridge.
These youth do not hesitate to put their own lives as well as those of other people at risk. Recently in Pali, Rajasthan, a young man was given a reel by his parents.When he was stopped from making it, he got angry and killed his parents. This incident forces every parent to think how to stop this problem? The urgency of the times says that before this digital disease becomes an epidemic, we will have to collectively find a way to get rid of it.
( Vijay Garg is a Retired Principal and Educational Columnist from Malout Punjab)
Real life in the clutches of reels
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