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Paid news awareness campaign held in Imphal East

by Jeet Akoijam
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DIPR
Imphal East, March 17,

Ahead of the 17th Lok Sabha Election 2019, office of the District Election Officer, Imphal East conducted an awareness workshop cum meeting on Media Certification and Monitoring Committee (MCMC) and media related matters at the conference hall inside DC Imphal East Complex yesterday.
The awareness campaign which was organized with an intention to sensitize the media fraternity on media related regulations were attended by media personnel of various organizations and DEO Imphal East staff.
DEO Imphal East which has constituted the MCMC to keep a check on cases of paid news and certification of political advertisements in the district has started functioning a day after the Election Commission of India announced schedule for the 17th Lok Sabha Elections 2019 on 10th March 2019. DEO/DC Dr. Rangitabali Waikhom is the chairman of the MCMC Imphal East District committee.
An interactive session related to paid news, MCMC, and other media related matters was also held. Smt. Ch. Nomila Devi, Nodal Officer (Media/Communication), Shri L. Roshan Singh, Nodal Officer  (Cyber Security and ICT Application) and Km. Sagolsem Snehprabha, Nodal Officer (Media Monitoring Control Room) MCMC Imphal East, fielded queries from the media and DEO Imphal East staff.
L. Roshan Singh said that monitoring paid news in electronic media will be very challenging in the coming general election.
According to Sagolsem Snehprabha, this committee will scrutinize print and electronic media to identify political advertisements in the garb of news in the media. It will also certify political advertisements in the electronic media in the district.
She further said that the candidates or political parties could appeal against the decisions of the district committee to the State-level MCMC. The candidates could also approach the Election Commission against the decision of the State-level body

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